THE ART OF VIDEO PRODUCTION
Video production or ‘videography’ is the process of capturing moving images and then manipulating them. It can be used to describe the work of those who make music videos, those who make advertisements and those who create footage for broadcast on television and the internet. In essence, it involves the exact same aspects as film making – except that footage produced via videography is recorded electronically instead of transferred onto film stock. In today’s world of increasingly instant content, video production reigns supreme. Everybody wants to be a producer. It’s a job that’s as diverse as it is rewarding and as exciting as it is respected. What it is n’t though, is easy – despite what the uninitiated might think. Video production often does involve famous names and faces. It can include trips to glamorous locations or spending all afternoon photographing supermodels. On the other hand, you’re just as likely to end up shooting in a Watford car park as you are in Monaco. Your hours will be long. Your shoots will be punishing. Video production certainly isn’t a walk in the park. There are three distinct stages involved in successful video production. These stages are pre-production, production and post-production. [...]
