WIRE: LOVELIFE NEW VIDEO ON MTV HIVE

February 20, 2013
By
Share Button

Brooklyn via London synth-pop duo Lovelife have debuted a brand new video for their single ‘Your New Beloved’ with MTV Hive in preparation for their return to the US for a coast-to-coast tour stopping through this year’s SXSW. Lovelife’s Lee Newell said that he wanted the video, directed by Frederick Lloyd, to reflect how isolating and self reflective a transition as serious as the end of a relationship can be,”and it does exactly that through dark imagery and symbolism. The band wrote the track, taken from their The Fourth Floor EP, in their Brooklyn loft during the throes of Hurricane Sandy, and the anguish imprinted into its sound is tangible.

http://www.mtvhive.com/2013/02/18/lovelife-your-new-beloved-video/

Share Button

Leave a Reply

Your email address will not be published. Required fields are marked *


Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter